SIZED worked with Vancouver-based lighting manufacturer Bocci to direct and produce the launch campaign for the 14p, the first portable version of Bocci’s iconic 14 model. As the portable extension of the light that first launched in 2005, the 14p marked a significant addition to Bocci’s product line.

SIZED’s campaign spanned both content and experiential elements, capturing the essence of the 14p through a lifestyle photoshoot, a still life photoshoot, and a launch party. The campaign celebrated the product’s design innovation and its practical, portable features, while engaging audiences across multiple platforms to ensure a memorable and impactful launch.

CREATIVE DIRECTION & CAMPAIGN DEVELOPMENT / BRAND STRATEGY & POSITIONING / CONTENT STRATEGY & STORYTELLING / EXPERIENTIAL MARKETING & EVENT PRODUCTION / VISUAL IDENTITY & BRANDING / CULTURAL TREND FORECASTING & INSIGHTS / PARTNERSHIP & COLLABORATION STRATEGY

SIZED's lifestyle art direction for the 14p integrated the piece with iconic design works throughout history, underscoring the product’s craftsmanship and sculptural essence. This direction encompassed a diverse array of distinctive environments within and around a renowned R.M. Schindler residence, creatively leveraging indoor and outdoor elements to spotlight the object’s portability.

For the still life shoot, SIZED captured the product with a smoky, (sometimes) mirrored aesthetic, where depth played a central role. Against a neutral backdrop, minimal shadows created a sense of depth while maintaining a shallow focus. A subtle gradient at times and a cool blue tint added a touch of serenity to the composition.

To celebrate the launch, SIZED hosted special guests at a private cocktail celebration. This party featured an installation in SIZED STUDIO and was attended by a range of influencers, artists, designers, and celebrity guests.