SIZED provided comprehensive creative direction for Paris-based NFT start-up CONCEPT, guiding the brand’s identity, launch campaign, web design, and a robust curatorial program. SIZED played a key role in shaping CONCEPT’s approach to merging luxury art with NFTs, developing content production strategies for NFTs and their accompanying social media materials.
As one of the first NFT company to collaborate with the luxury art market, CONCEPT worked on unique projects with both emerging and established brands, carving out a distinct niche in the NFT space. SIZED ensured that the brand’s visual identity and digital presence aligned with the sophistication and exclusivity expected in luxury markets.
In February 2022, SIZED integrated CONCEPT into VESSELS—an exhibition in Los Angeles that merged the worlds of luxury design and cutting-edge technology. The exhibition offered clients a visually accessible entry point into the NFT world, with 12 individual works signed as NFTs, showcasing the innovative potential of digital art and technology within a luxury framework.
- CREATIVE DIRECTION & CAMPAIGN DEVELOPMENT
- BRANDING & VISUAL IDENTITY
- WEB DESIGN & DIGITAL STRATEGY
- CURATORIAL PROGRAM DEVELOPMENT
- CONTENT PRODUCTION & SOCIAL MEDIA STRATEGY
