In the lead-up to Frieze Los Angeles, EDITION Hotels enlisted SIZED to enhance their VIP programming with bespoke activations that would captivate their high-profile guests. SIZED’s dynamic approach, in collaboration with automotive lifestyle brand Period Correct, brought an element of luxury and exclusivity to the hotel’s offerings.

As part of the activation, SIZED directed the display of a rare 1998 Bentley Continental R—one of only ten ever produced—in the hotel’s motor court. This served as both a statement piece and a cross-promotional element for an automotive-focused event. SIZED also curated special packets for 100 esteemed guests staying at the hotel, providing them with a tailored roundup of activation information, ensuring a personalized and immersive experience for each guest.

By integrating art, design, and luxury automotive culture into EDITION’s VIP programming, SIZED elevated the hotel’s presence during one of Los Angeles’ most high-profile art events, reinforcing EDITION’s status as a cultural hub for influential tastemakers.

CREATIVE DIRECTION & CAMPAIGN DEVELOPMENT / EXPERIENTIAL MARKETING & EVENT PRODUCTION / PARTNERSHIP & COLLABORATION STRATEGY / VISUAL IDENTITY & BRANDING / CONTENT STRATEGY & STORYTELLING