SIZED Creative Director Alexander May collaborated with Milan-based architectural firm Locatelli Partners to reimagine Vincent Paolo Converso, a 16th-century church located in the heart of Milan. May developed a new identity for the historic space, leading the advertising and marketing campaigns that positioned the church as a hub for contemporary art.
One of the project’s most ambitious elements was the curatorial programming, which May led by working with artists and performers from around the world. These collaborations resulted in site-specific installations that transformed the church into one of Milan’s premier contemporary art foundations, bridging the dialogue between architectural history and modern art and design.
The project also included lasting philanthropic initiatives in partnership with major fashion and cultural brands such as David Yurman, Vogue Italia, Off-White, the Wall Street Journal, and BMW. Through this multi-faceted approach, Vincent Paolo Converso became a key site for both artistic innovation and cultural philanthropy.
BRAND STRATEGY & POSITIONING / CREATIVE DIRECTION & CAMPAIGN DEVELOPMENT / VISUAL IDENTITY & BRANDING / EXPERIENTIAL MARKETING & EVENT PRODUCTION / CURATORIAL SERVICES (ART & DESIGN) / PARTNERSHIP & COLLABORATION STRATEGY / SPATIAL DESIGN & INSTALLATION ART / ARTIST/DESIGNER COLLABORATIONS
