On September 21st, 2023, SIZED directed and designed a dual-activation event to launch SSENSE’s FW23 Lemaire Exclusive Capsule Collection. The event featured a daytime viewing window, offering clients an intimate look at the collection, followed by an exclusive evening dinner for key stakeholders and influencers.

SIZED curated a distinct environment for each portion of the event, unified by an industrial, work-focused theme that reflected Lemaire’s utilitarian aesthetic. Custom clothing displays were erected on steel-framed decking, with neutral-toned slipcovers and pillows in the collection’s color palette. Industrial-style piping was used to present the pieces in a minimalist, elevated format within the studio space. Local artisans contributed curated vessels, while ikebana floral arrangements enhanced the space’s organic, sculptural appeal.

For the dinner, SIZED crafted a bespoke dining experience with a seafood-focused menu that reflected the local, seasonal culinary scene. Guests were seated at a table constructed out of steel decks, with custom slipcovers echoing the same visual language as the collection itself, creating a cohesive narrative between the design and culinary experience.

CREATIVE DIRECTION & CAMPAIGN DEVELOPMENT / EXPERIENTIAL MARKETING & EVENT PRODUCTION / CURATORIAL SERVICES (ART & DESIGN) / SPATIAL DESIGN & INSTALLATION ART