SIZED designed the set for ZARA's 2022 film and photoshoot campaigns, a collection inspired by classical ballet aesthetics. Working alongside principal ballerinas and the choreographer from the New York Ballet, SIZED scouted the location, transforming a classic non-profit performance venue in New York City into a traditional black box theater environment. Guided by Vanessa Beecroft's vision, the campaign's set design incorporated a sophisticated yet minimal backdrop that enhanced the delicate details of the collection.
CREATIVE DIRECTION & CAMPAIGN DEVELOPMENT / CURATORIAL SERVICES / ARTIST/DESIGNER COLLABORATION / SPATIAL DESIGN & INSTALLATION ART
